Sustainability

Aveleda obtains B Corp certification and strengthens its commitment to sustainability

13 Aug 2024

Aveleda has just achieved B Corp certification, a global recognition attributed to companies that uphold high social and environmental performance standards, transparency, and accountability.

Over the years, Aveleda has implemented various sustainability initiatives based on two pillars: biodiversity and people.

"Achieving B Corp certification is a significant milestone for Aveleda and reflects our ongoing commitment to nature and the community. It was the culmination of a rigorous and demanding process that validates our responsible practices for a more inclusive and sustainable economy. At Aveleda, we've been cultivating the future since 1870. Over five generations, we have done everything to preserve the family legacy we inherited, which is grounded in our values of ethics, excellence, and passion." - Martim Guedes, co-CEO of Aveleda.

With this certification, Aveleda joins the B Corp movement, becoming part of an exclusive group of companies worldwide whose vision is based on the principle "Make Business a Force For Good." By redefining the concept of business success, companies that are part of the B Corp movement seek sustainability by integrating social and environmental impact variables, focusing on continuous improvement, and sharing best practices.

B Corp certification is granted by B Lab, a non-profit organization that evaluates companies in five areas of action: governance, workers, customers, community, and environment. One of the missions of certified companies is to promote a more inclusive and sustainable economy, actively working to reduce social disparities, fight poverty, preserve the environment, strengthen communities, and create jobs that offer quality, dignity, and purpose. B Lab’s goal is to create a global movement of people using business as a force for good, where profits and growth are means to generate a positive impact on employees' lives, communities, and the environment.

Written by Aveleda